Abercrombie & Fitch pull tees after girl-cott

[anam_moon]

Nov 6, 2005 - Retailer Abercrombie & Fitch said on Friday it would stop selling some of its T-shirts after a national boycott by teenage girls, who objected to slogans emblazoned across the shirts such as "Who needs brains when you have these?"

The teen-oriented apparel company, often criticized for its suggestive advertising featuring scantily-clad young models, did not specify which T-shirts it would pull but said in a brief statement that "We recognize that the shirts in question, while meant to be humorous, might be troubling to some."

Earlier this week, the Women & Girls Foundation of Southwest Pennsylvania launched a "girl-cott" of the store in protest over the T-shirts, launching an e-mail campaign and appearing on NBC's "Today" show to air their concerns.

Other T-shirts featured the slogans "Blondes are adored, brunettes are ignored," and "I make you look fat."



I can't believe some of the slogans that they have on their t-shirts. What rubbish.

Comments

[monkeysminion.livejournal.com]

It wouldn't be so bad if they had equal oppurtunity clothing. Like pants for guys that says something similarlly dumb. Picture it a guy...good looking is up to your imagination, with a pair of pants...or better yet a shirt with the slogan,"Who needs brains when you've got all of this" and an arrow...now that would be funny. And yet not demeaning to guyz...not fair but true.

[anam-moon.livejournal.com]

Good point, I suppose I wouldn't be as annoyed with them if they made shirts with stupid slogans for guys too, but then they'd still be stupid.